- The POPOLOGY Opportunity 
        - Industry drivers- discussion of innovative online experiences
          shape behavior and how consumers demand new and increasingly
          engaging experiences in all areas of life.  POPOLOGY is a new
          study.  An opportunity to inject passion , energy and
          innovation into an online educational / entertainment arena. 
        - Cultural drivers- exploration of cultural forces that will
          drive consumers to POPOLOGY.  We are in the age of the self
          starter and the self actualized individual-as exemplified by
          many recent college grads unable to find jobs and instead
          create their own. Recorded research workshop at SXSW called
          "Hacking the Crowd: Artists as entrepreneurs"  about artists
          who funded their own careers through sites such as
          Kickstarter etc.  People who are not afraid to throw
          themselves into the spotlight. POPOLOGY is made for them 
        - Consumer Drivers- Exploration of who our target audience is
          and their behaviors- such as how they use media, how they
          shop, etc leading into how POPOLOGY will hold great appeal
          for them.  
    - POPOLOGY goals 
        - Create a sophisticated online presence of educational and
          entertaining production values. (Facebook for the media arts)
        - To create a POPOLOGY broadcast network ( through curating
          user submitted content and self produced programming.
        - To generate a meme that inspires self expression through the
          media masses.
            - Invented keywords promoting jargon of invention to convey
              information.
        - To research and invent new opportinites for self expression
          and commerce through technology and the World Wide Web.
        - To become a world wide brand of anthropological and
          technological consequence.
        - To implement a 2 year POPOLOGY Degree at Evergreen
          University, Rhode Island School of Design, NYU & UCLA.
        - To create an international commercial product line ie. apps,
          games, clothing, accessorie lines, music, and Digital
          festivals offering weekend workshops.

        - Sophistated Business Plan Published
        -  File Non Profit 501 C3 POPOLOGY.org
        -  Establish a core board of directors to develop value and
          prolification. 
        - Activating a media production company POPOLOGY.biz